Taiwanese laptop maker MSI announced the launch of its manufacturing operations in India on Tuesday, marking a significant step towards expanding its presence in the country. The company’s first facility, located in Chennai, is part of MSI’s commitment to the “Make in India” initiative, aimed at strengthening local production capabilities and reducing dependence on imports.
As part of this new phase, MSI will produce locally-made versions of two popular laptop models: the MSI Modern 14 and the MSI Thin 15. These models will be manufactured within India, offering consumers access to high-quality laptops with an increased focus on affordability and localized availability. This move also signifies MSI’s strategy to cater to the growing demand for laptops in India, providing a more cost-effective solution for Indian consumers and businesses.
The company also plans to expand its footprint in the retail space, with an emphasis on increasing touchpoints across India. This includes setting up more dedicated MSI laptop brand stores and partnering with major retail chains like Croma and Reliance Retail to ensure better accessibility for customers. By strengthening its retail presence, MSI aims to provide customers with a more seamless and widespread option to purchase its products across various regions of the country.
The Chennai manufacturing facility will enable MSI to leverage India’s growing market for consumer electronics while also benefiting from cost efficiencies that come with local production. By aligning its production strategy with the “Make in India” campaign, MSI seeks to boost its competitiveness and tap into the ever-expanding Indian market, which continues to witness an increasing demand for laptops and other computing devices.
With this move, MSI not only strengthens its position in the competitive Indian market but also showcases its long-term commitment to supporting the country’s manufacturing sector. The shift towards local manufacturing aligns with the broader trend of global companies diversifying their production operations to India, a key manufacturing hub in Asia. As MSI continues to expand its operations and offerings, the company is well-positioned to contribute to India’s digital transformation while providing customers with advanced, high-performance laptops at competitive prices.
