In a significant move toward AI-powered no-code innovation, website builder Wix has acquired Base44 for $80 million. The startup, founded just nine months ago by Maor Shlomo, has quickly gained traction with 250,000 users, achieved profitability with $189,000 in earnings last month, and scaled operations with a lean team of six—without any venture capital backing.
“This market is massive,” Shlomo shared in a post on X. “It has the potential to replace entire software categories by enabling people to create software instead of buying it.” He added that Wix is “probably the only company that can help Base44 achieve the scale and distribution it needs while maintaining, if not accelerating, our product velocity.”
The acquisition places Wix squarely in the rapidly growing “vibe coding” arena—where software is built through natural language prompts rather than traditional coding. Base44’s platform allows users to develop apps simply by describing what they want, making it accessible to non-developers and accelerating development cycles.
Interest in this space is intensifying. Anton Osika, co-founder of Lovable, recently noted that a Brazilian edtech company used no-code AI tools to build a premium application that generated $3 million in revenue within just 48 hours.
By integrating Base44’s prompt-driven capabilities, Wix is positioning itself as a key player in the future of software creation—where code is optional, but innovation is not.
