Bengaluru-based creator intelligence and influencer collaboration platform Qoruz has raised $500,000 (INR ~4.2 crore) in a pre-Series A funding round, with the investment led by The Chennai Angels. The round also attracted participation from veteran marketing professionals, senior agency executives, and startup founders from the broader media and advertising ecosystem.
This round is part of Qoruz’s ongoing pre-Series A fundraise, which is targeting a total capital infusion of $1 million.
Founded in 2014 by Praanesh Bhuvaneswar, Prabakaran B, Aditya Gurwara, and Priya Vivek, Qoruz is building a full-stack platform that enables brands and marketers to identify, evaluate, and collaborate with content creators and influencers at scale. Its platform provides data-driven insights, performance metrics, and campaign analytics, helping enterprises shift away from gut-based influencer marketing to a more measurable, structured, and ROI-focused strategy.
Qoruz positions itself as a key enabler of the creator economy, offering tools that help businesses harness the power of influencer marketing as a mainstream, performance-driven channel, similar to how paid media channels are run today.
“We’re not just building a platform, we’re building the infrastructure for the global creator economy,” said Praanesh Bhuvaneswar, Co-founder and CEO of Qoruz. “Creators are redefining how products are discovered, trusted, and purchased. For this movement to truly scale, we need systems that bring precision and accountability. This capital allows us to deepen that foundation and bring operational rigour to a space that has long relied on guesswork and fragmented tools.”
The startup previously raised ₹4.5 crore in seed funding from Dexter Angels and the IIM Indore Alumni Fund, and has since evolved into a widely used platform, powering creator collaborations for over 1,000 brands and marketing agencies, including major players such as Amazon, Flipkart, Dabur, Coca-Cola, Jiostar, and L’Oréal.
With the newly raised funds, Qoruz plans to strengthen its AI and machine learning capabilities, expand into new industry verticals, and broaden its global footprint, with a strong focus on Southeast Asia and the Middle East — regions where creator-led commerce is gaining rapid traction.
The company also aims to enhance its enterprise product suite, build stronger integrations with digital marketing stacks, and invest in R&D to automate influencer discovery, matchmaking, and campaign execution.
Looking ahead, Qoruz has set an ambitious target of reaching $30 million in annual recurring revenue (ARR) by 2026, which would represent 3x year-on-year growth in terms of enterprise adoption and revenue.
This funding comes at a time when the creator economy is transitioning from experimental budgets to core marketing channels, and platforms like Qoruz are stepping up to provide the infrastructure, intelligence, and tools needed to support this shift at scale.
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