“Over the years, Artificial Intelligence has emerged as a revolutionising force that changes the way we innovate and interact with technology. At Infobip, we see AI evolving from a support tool to an autonomous agent driving the future of customer experience. With the rise of Agentic AI and platforms like our Customer Experience Orchestration Platform (CXOP), brands can now deliver truly proactive, contextual, and personalised conversations across the customer journey. Whether guiding users from a social ad into a WhatsApp chat or resolving queries before they’re even raised, AI is enabling experiences that are seamless, smart, and scalable. On AI Appreciation Day, we celebrate the shift from reactive engagement to intelligent orchestration, where every interaction is an opportunity to build trust and long-term value.”
