Vaaree, a curated home and soft furnishings marketplace, has raised $4.6 million in a fresh funding round led by Peer Capital, with continued support from Surge (Peak XV Partners’ accelerator), All India Capital, Sattva Ventures, and the Asian Paints family office.
This marks Vaaree’s second major fundraise in under a year. The Bengaluru-based startup had previously raised $4 million in seed funding in November 2024 from Surge.
Founded in 2022 by Garima Luthra, Pranav Arora, and Varun Vohra, Vaaree operates a platform that connects consumers directly with export-oriented factories across India, offering nearly 80,000 products across 150 categories, including kitchenware, bedding, bath accessories, and garden décor. Its catalogue caters to diverse styles, ranging from Bohemian to Art Deco.
The newly raised capital will be used to enhance Vaaree’s proprietary AI-based styling tool, VibeCheck, which offers personalized décor suggestions, and to scale its fulfilment and brand verification (FABV) network for next-day delivery in more cities.
“We’re building for the Indian home with speed, soul, and smarts,” said Garima Luthra, co-founder of Vaaree. “This fresh capital will be used in technology, operations, and brand expansion. We are also launching AI-powered styling with VibeCheck, enabling next-day deliveries through our FABV network, and deepening our brand presence across the country in metro and tier-2 cities.”
The round highlights increasing investor interest in India’s rapidly digitizing $15 billion home decor and furnishings market.
“We’ve backed Vaaree from the very first cheque because they’re not just building a home brand, they’re building the rails for how India will shop for home in the future,” said Ankur Pahwa, partner at Peer Capital.
Positioning itself as a tech-first, consumer-trusted alternative to traditional retailers, Vaaree bypasses fragmented offline supply chains by sourcing directly from manufacturers. The company said it plans to strengthen its logistics and vendor ecosystem, especially in urban and semi-urban markets, where delivery delays and product inconsistency remain key challenges.
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