Sharpsell.ai, a fast-growing SaaS-based sales playbook automation startup, has successfully raised INR 30 crore (approximately USD 3.4 million) in a Series A funding round led by Equentis Angel Fund, with participation from existing investors Cornerstone Venture Partners and Mistry Ventures.
Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai provides a cutting-edge platform that enables enterprises to digitise, scale, and automate their sales playbooks—empowering frontline sales teams with real-time, AI-driven tools for enhanced productivity and performance.
The fresh capital infusion will be strategically deployed to strengthen the company’s product development roadmap, enhance platform capabilities, deepen its footprint across current industry verticals, and expand into new international markets, including Southeast Asia and the Middle East and North Africa (MENA) region.
“Our focus has always been on delivering measurable business outcomes for our clients through intelligent sales automation. This investment will help sharpen our product roadmap, strengthen delivery, and accelerate international expansion,” said Hanuman Kamma, Co-founder of Sharpsell.ai.
Sharpsell.ai’s platform is already in use by sales teams across key sectors including BFSI, automotive, pharmaceuticals, and consumer electronics. Its growing client portfolio features prominent names such as LIC, Axis Bank, IDFC First Bank, SBI Life, Bajaj General Insurance, Mahindra, and Whirlpool.
Manish Goel, Founder & Managing Director of Equentis Wealth Advisory Services, commented on the opportunity:
“Global spend on sales enablement tools is crossing $12 billion, yet the sales playbook automation segment in India remains largely underserved. Sharpsell.ai is driving clear revenue and productivity gains with strong SaaS fundamentals and profitability. We believe it’s well-positioned to scale rapidly in domestic and international markets.”
This latest funding round follows Sharpsell.ai’s earlier capital raises in 2022 and 2023, backed by Cornerstone Venture Partners, Mistry Ventures, and other strategic investors.
As the demand for intelligent sales enablement tools continues to grow, Sharpsell.ai is poised to lead the charge in redefining how enterprise sales organizations across the globe equip and empower their teams.
