- This full-stack collaboration will deepen Honasa Consumer Ltd.’s D2C footprint across India while boosting conversions and shopper satisfaction through GoKwik’s AI-powered, platform-agnostic checkout
New Delhi– In a strategic initiative aimed at accelerating its direct-to-consumer (D2C) growth, GoKwik, India’s leading eCommerce enabler, today announced the expansion of its partnership with Honasa Consumer Ltd., home to renowned brands like Mamaearth, The Derma Co, Aqualogica, BBlunt, and Dr. Sheth’s. With this move, GoKwik’s category creator product, KwikCheckout, is now live across Honasa Consumer Ltd.’s portfolio, becoming the default checkout engine for one of India’s largest digital-first beauty and personal care companies.
This partnership marks a pivotal expansion in GoKwik’s mission to power digital commerce at scale. Starting as a single-brand integration, the collaboration has evolved into a full-stack, multi-brand deployment of KwikCheckout — a category-creating product that enables smoother, faster, safer, and more personalised checkout experiences. The solution is platform-agnostic, seamlessly integrating with Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, and enterprise-specific stacks, making it ideal for high-growth, house of brands like Honasa Consumer Ltd.
As a result of the integration, Honasa Consumer Ltd. has already witnessed up to an 8% increase in prepaid orders and an 8–10% uplift in checkout conversions — validating GoKwik’s ability to drive bottom-line impact at scale.
Commenting on this, Vipul Maheshwari, SVP – Product and Data Analytics, Honasa Consumer Ltd., said, “We’ve always believed that long-term value is created at the intersection of great products and seamless consumer experience, and GoKwik aligns with that philosophy. Their product innovation, rooted in deep understanding of shopper behavior and a vertical-first D2C approach, offers us scalable infrastructure without compromising on experiences. As we continue to diversify and expand our portfolio, this collaboration helps ensure that our digital touchpoints are as agile and dynamic as our brands.”
The expansion of GoKwik’s role in Honasa Consumer Ltd.’s digital stack aligns with the company’s larger roadmap: future-proofing the consumer experience as it scales toward more personalised journeys, category leadership across segments, and international D2C forays. The brands are also seeing a significant prepaid spike and drop in RTO by more than 20%.
Chirag Taneja, Co-Founder and CEO at GoKwik, shared a personal note on the evolution of the partnership: “What Varun, Ghazal and Honasa Consumer Ltd.’s team have done — consistently launching brands that matter and scale — is rare and admirable. I have been following their journey closely and have seen them grow into the house of brands they are today. For us, this isn’t just a collaboration, it’s a relationship built over time, based on mutual respect for the craft of brand-building. We’re proud to play a small but crucial part in that journey. At GoKwik, we’ve always believed that infrastructure should enable ambition, not limit it. With KwikCheckout now live across Honasa Consumer Ltd.’s brands, we’re unlocking possibilities — not just optimising metrics.”
GoKwik’s KwikCheckout, widely acknowledged as a category-defining product, has become a benchmark for how technology can reshape digital shopping journeys in India. Designed to remove friction at the most critical point of conversion, the solution offers intelligent auto-fill, one-tap login, precision nudges, dynamic payment orchestration, and spam-order detection, RTO reduction — all backed by GoKwik’s 165 million+ shopper network, the deepest and most active in India.
GoKwik houses over 12000 eCommerce brands in its network, including Nobero, Frido, Man Matters, Plix, Libas, and Shoppers Stop. GoKwik processes millions of transactions every day, helping merchants unlock the full potential of digital commerce. The enabler recently raised $13Mn in a growth round led by RTP Global with the participation of existing investors.
 growth, GoKwik, India’s leading eCommerce enabler, today anno...){kind=link}