Mostly, when we talk of success in businesses, we often discuss how much capital it would require to solve a problem. When it comes to technology and innovation, most entrepreneurs think that huge funds are needed to build a solution. But there is another way to look at it: great tech, innovation, ideas or solutions do not always require billions of dollars. Sometimes with creativity, conviction, a clear purpose, and solving the “too boring or too small” can create a big impact, steering businesses to success.
Let us take the world of finance and accounting, often perceived or dismissed as “non-glamorous, too small, and boring”. Yet solving this puzzle, particularly in Indian MSMEs, is important because this is where many small and medium businesses face their biggest challenges.
For example, errors in bookkeeping not only create confusion, but act as a roadblock for companies, barring them from getting loans, leading to penalties, and restricting their overall growth. To solve this, building a solution like a digital AI-driven accounting and financial management platform can solve accounting and financial riddles for millions of MSMEs in India, and also carries immense potential for success and scale.
For MSMEs, which in a way also are crucial growth engines of our economy, clean and reliable financial data is not just a luxury but a necessity for their growth, survival and long-term sustainability. That is why, focusing and solving this “too boring” or “too small” space with innovative solutions can be a way to achieve success without burning the pockets.
Also, the so-called small problems are the biggest. While many might prefer flashy ideas, issues like accurate books, compliance, and data reliability affect entire economies. What makes such innovative solutions remarkable is not just the product but the principle: that innovation does not always need billions of dollars or giant teams, but conviction and clarity of purpose. This is one example for entrepreneurs who have limited resources, and how they can identify such problems and think of ways to solve them.
Also, many founders work with little money, risk their personal assets, and keep hearing “no” from investors but they keep carrying on. For them, it is necessary to understand that great solutions are not only built with capital, but persistence and resilience, that are harder to measure but often produce stronger outcomes than money alone. There are many indirect benefits for founders working with little capital as well. Less money means they can focus more. When resources are limited, there is no room for waste. They encourage teams to build only what really matters, and the results are: sharper, better, and most importantly, a practical product.
Innovation and success are not always about how deep the pockets are. Sometimes, they are also about how deep the belief is, and the ability to find those missing pieces of jigsaw puzzles and solving the “too boring or small” problems that lead to big impact. Indian entrepreneurs can create products in a capital efficient manner and scale based on strategy rather than spending in millions.
As India moves towards becoming a USD 10 trillion economy, solving those problems with innovation will be pivotal to accelerate that journey. Even if there are no big budgets, solutions built with conviction and clarity, can help achieve this goal faster.
