GoKwik has announced the elevation of Abhinav Midha to the position of Chief Business Officer (CBO), marking a significant milestone in his professional journey with the company. Over the past four years, Abhinav has been instrumental in driving GoKwik’s business growth, scaling partnerships, and shaping its long-term strategy within the rapidly evolving e-commerce enablement ecosystem. His promotion underscores the company’s recognition of his visionary leadership, market acumen, and unwavering commitment to GoKwik’s mission of empowering digital commerce across India and beyond.
In his new role as CBO, Abhinav will oversee GoKwik’s strategic business initiatives and continue to accelerate its growth momentum across product and partnership verticals. Having joined the company in its early stages, he has played a pivotal role in establishing GoKwik as a trusted enabler for online brands, enhancing conversion rates, optimizing payment success, and improving customer retention through data-driven innovation. His leadership has been central to positioning GoKwik as a frontrunner in the e-commerce enablement space.
Before joining GoKwik, Abhinav brought with him a diverse entrepreneurial and industry background. He co-founded Shopholix, a platform designed to digitize offline shopping experiences and enhance consumer engagement for retailers. He later led partnerships at magicpin (Samast Technologies), contributing to the company’s expansion and brand alliances. Prior to that, Abhinav served as Director at Food Intellect India Pvt. Ltd., a venture recognized among the Top 100 Power of Ideas by The Economic Times, reflecting his early inclination toward innovative and impactful business models. He began his career with Café Coffee Day, gaining foundational experience in retail operations and consumer engagement.
With a professional journey that spans retail, food, and digital commerce, Abhinav Midha brings a unique blend of entrepreneurial spirit, operational depth, and strategic foresight to his leadership roles. His appointment as Chief Business Officer signals GoKwik’s continued focus on innovation, scalability, and sustainable growth — as it aims to redefine the future of commerce enablement in the digital-first economy.
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