Chaitra Shetty has taken on the role of Head of Marketing – India at Workday, marking a significant milestone in her accomplished career across enterprise technology and B2B marketing. With nearly 20 years of experience in marketing leadership, digital transformation, and strategic communications, Chaitra brings a strong record of building brand equity and driving customer engagement across complex technology landscapes. In her new position, she will lead integrated marketing initiatives to expand Workday’s presence in India, boost demand generation, and enhance enterprise engagement through data-driven storytelling and thought leadership.
Before joining Workday, Chaitra was Head of Marketing for Automation Anywhere in India, where she played a pivotal role in strengthening brand visibility and customer relationships in the automation and AI segments. Her leadership was instrumental in positioning the company as a trusted partner for digital transformation and intelligent automation, driving awareness among India’s enterprise ecosystem.
Previously, she held senior marketing roles at ServiceNow and Autodesk, where she led account-based marketing programs, C-suite engagement campaigns, and regional go-to-market strategies across India and the broader APAC region. These roles allowed her to refine her expertise in strategic positioning, enterprise demand creation, and partner marketing—key pillars of B2B growth.
Chaitra’s early career included impactful stints at Mirum India (a WPP company) and AnimationXpress India Pvt. Ltd., where she developed a strong foundation in digital marketing, content creation, and media communications. Her diverse experience across global and Indian technology firms underscores her ability to blend creative storytelling with analytical insight—an approach that continues to shape her leadership style.
Known for her creative vision, strategic acumen, and collaborative leadership, Chaitra is widely respected in the tech marketing community for her ability to translate complex technology narratives into compelling brand experiences. At Workday, her focus will be on advancing the company’s marketing innovation in India—building stronger enterprise connections, driving impactful campaigns, and reinforcing Workday’s position as a leader in cloud-based enterprise management solutions.
Her appointment signals Workday’s commitment to deepening its engagement with the Indian market and furthering its mission to empower enterprises through innovation, people, and purpose-driven marketing.
