MoEngage, a leading customer engagement platform, has raised $100 million in Series F funding, led by Goldman Sachs Alternatives, with A91 Partners joining as a new investor. This round strengthens MoEngage’s global footprint and accelerates its mission to advance AI-driven customer engagement solutions. The funding includes 60% primary capital to expand AI capabilities and 40% secondary capital for early investor exits. With this, MoEngage’s total funding now stands at $250 million. Operating across 75 countries, the company derives over 30% of its revenue from North America, alongside strong growth in Europe, the Middle East, India, and Southeast Asia. Through its Merlin AI suite, MoEngage empowers B2C brands to leverage first-party data for personalized marketing and automated customer journeys. With 800 employees across 15 offices, the firm plans to scale operations and strengthen its AI offerings.
The latest funding round marks an important milestone for MoEngage as it deepens its investments in next-generation AI technology designed to enhance customer engagement across digital touchpoints. By prioritizing primary capital for AI expansion, the company aims to accelerate the development of predictive insights, real-time personalization, and autonomous decision-making capabilities within its platform. This strategic focus reflects the increasing demand from consumer-facing brands seeking tools that can process first-party data effectively while maintaining privacy and regulatory compliance.
MoEngage’s strong international performance—particularly in North America, one of the world’s most competitive martech markets—demonstrates the scalability of its customer engagement model. Its continued momentum in regions such as India, Southeast Asia, Europe, and the Middle East underscores the platform’s adaptability across diverse consumer behaviors and business environments. The company’s growing global presence is further supported by its distributed workforce of 800 employees across 15 offices, enabling it to serve a wide range of enterprise clients with localized expertise.
With the infusion of new capital, MoEngage is set to enhance the capabilities of its Merlin AI suite, enabling brands to create more precise customer journeys powered by deeper behavioral insights. The company also plans to expand its market reach, strengthen product innovation, and support early investors through structured exits. The Series F investment reinforces MoEngage’s position as a key player in the evolution of AI-driven customer engagement, positioning it for accelerated growth and expanded market influence in the years ahead.
