Aarthi Srinath has joined Zuci Systems as Chief Marketing Officer, bringing with her nearly two decades of strategic marketing and business growth experience across technology, consulting, and digital transformation domains. In her new role, Aarthi will lead Zuci’s global marketing and presales functions—shaping the company’s brand vision, strengthening its market positioning, and driving demand generation to accelerate growth. Her focus will span strategic marketing management, digital branding, and go-to-market execution as Zuci continues its journey of scaling globally with a strong technology and innovation-led approach.
Her transition to Zuci Systems follows an accomplished tenure as Managing Partner at Inception Business Services, the growth marketing and consulting firm she co-founded. During her time there, she advised more than 300 clients across India, Europe, the U.S., and Asia, guiding them through marketing strategy development, brand evolution, and digital transformation initiatives. This extensive consulting experience strengthened her ability to align marketing programs with business objectives, making her a strong fit for Zuci’s next stage of expansion.
Aarthi’s career trajectory also includes leadership roles at Cognizant Technology Solutions, where she played a pivotal role in APAC branding and employee value proposition programs. Her work helped enhance organizational visibility and contributed to talent engagement efforts across the region. Additionally, her experience at String Real Estate saw her lead marketing initiatives focused on brand visibility, market presence, and structured growth.
Aarthi’s appointment underscores Zuci’s commitment to integrating data-driven marketing excellence with business innovation, reinforcing its position as a global digital engineering partner. Her blend of entrepreneurial experience, consulting expertise, and enterprise-level leadership positions her to elevate Zuci’s brand, accelerate market engagement, and support the company’s global ambitions.
