“The newly notified DPDP rules place trust at the center of how modern startups must operate and raise the overall maturity level of India’s startup ecosystem. If you’re building a real business, privacy-by-design isn’t a burden, it’s table stakes. The framework gives young companies a long runway to adapt, but no excuse to cut corners. It compels us to build with discipline, following a simple mantra: collect what is needed, secure the data, and be transparent with users. Instead of slowing innovation, it strengthens our foundation. Startups that embed privacy and security won’t just avoid penalties they’ll earn the confidence of consumers, investors, and global partners. In the next decade, the most valuable companies will be the most trusted ones. As a founder of an enterprise-grade software company, I’m happy to note that we have always followed the required standards, but this adds a further layer of trust, as we now know that all our partners will also follow the same level of security standards.”
By Sourabh Deorah, CEO and Co-Founder, AdvantageClub.ai
