Walmart-owned Flipkart has acquired a majority stake in Minivet AI Labs, a generative AI startup specialising in video and visual content creation for ecommerce platforms. The acquisition marks a strategic step in Flipkart’s broader push to embed artificial intelligence more deeply across its core operations, particularly in product discovery, cataloguing and content workflows, as competition in online retail increasingly shifts toward experience-led differentiation.
While the financial terms of the deal have not been disclosed, the move signals Flipkart’s intent to scale AI-driven capabilities that can enhance how products are presented and discovered across its marketplace. As ecommerce platforms manage millions of listings from diverse sellers, creating consistent, high-quality visual content has become both a challenge and a competitive advantage.
Founded in 2024, Minivet AI focuses on building tools that transform static product catalogues into rich, dynamic visual and video assets at scale. Its technology enables ecommerce platforms to automatically generate engaging product visuals and videos, helping brands and sellers present their offerings more effectively without the time and cost associated with traditional content production.
Flipkart said Minivet AI’s capabilities will be integrated into its content creation pipelines to support sellers and improve the overall shopping experience. By leveraging generative AI, the company aims to enhance product discovery, making it easier for customers to understand products through more immersive and informative visual formats. This is especially relevant in categories where visuals play a critical role in purchase decisions, such as fashion, electronics and home goods.
The acquisition reflects a broader industry trend in which ecommerce companies are turning to AI to improve content quality, consistency and scalability across large seller ecosystems. As marketplaces grow, ensuring that listings meet quality standards while remaining visually appealing has become increasingly complex. AI-driven automation offers a way to address these challenges while reducing manual effort for sellers.
For Flipkart, bringing Minivet AI into its ecosystem strengthens its in-house AI capabilities at a time when it is investing heavily in technology-led innovation. The move is expected to support not only seller enablement but also customer engagement, as richer visuals and videos can improve browsing, comparison and conversion rates.
Overall, the acquisition highlights Flipkart’s focus on using generative AI as a foundational layer for future ecommerce experiences. By applying AI to product discovery and catalogue enhancement, the company is positioning itself to deliver more engaging, scalable and consistent content across its platform while keeping pace with rapid advancements in AI-driven retail technologies.
