Mohua Das Gupta has been appointed as Head of Marketing at Curefit, strengthening the company’s leadership team as it continues to scale its fitness, wellness, and digital health ecosystem across India.
She announced her new role on LinkedIn, writing, “I’m happy to share that I’m starting a new position as Head of Marketing at Curefit!”
Mohua joins Curefit from Peepul Tree, where she served as Chief Growth Officer and led the integrated marketing and growth charter for a zero-to-one D2C home décor brand. In that role, she drove rapid ARR growth, improved ROAS, and built strong repeat purchase metrics.
Prior to Peepul Tree, she held senior marketing leadership roles at Tata CLiQ Fashion and Tata CLiQ Luxury, where she led full-funnel marketing across fashion, luxury, and beauty categories. Her responsibilities included managing multi-million-dollar budgets and delivering measurable improvements in brand equity, GMV, retention, and customer engagement.
Earlier in her career, Mohua spent several years at Myntra, where she played a key role in scaling brand marketing, category growth, and private labels, contributing to the rise of some of India’s most successful digital-first fashion brands. Her professional journey also includes stints at Arvind Lifestyle Brands, Ogilvy & Mather, amante Lingerie, and McCann Erickson, where she began her career as a Project Manager in 2006.
With over 15 years of experience spanning brand building, performance marketing, retention strategy, and marketing P&L ownership, Mohua’s appointment reflects Curefit’s focus on building a strong, purpose-led brand while delivering sustainable business impact as the company expands its offerings and customer engagement initiatives.
