LanceSoft, Inc. has announced the appointment of Sibu Sahu as Assistant Vice President – Global Marketing. In his new role, Sibu will spearhead the company’s global marketing strategy, focusing on brand positioning, demand generation, and initiatives that will support LanceSoft’s accelerated international expansion. Based out of Hyderabad, he will play a key role in enhancing global brand equity while driving pipeline growth across the company’s workforce solutions, staffing services, and technology-led offerings.
An alumnus of the Indian School of Business (ISB) with over a decade of experience, Sibu joins LanceSoft from PamGro – Employer of Record, and Avance Consulting, where he held the position of Global AVP – Marketing. During his tenure, he was responsible for driving go-to-market strategies and demand generation across multiple domains including EOR, SaaS, payroll, and global hiring solutions.
Sibu’s earlier professional journey includes impactful roles at Wisestep, Clientjoy (acquired by Synup), and DiTech Creative & Digital Marketing, where he led high-performing product marketing and SaaS growth initiatives spanning the APAC region and North America. In addition to his corporate experience, Sibu is a three-time founder with one successful exit, bringing a unique entrepreneurial perspective and data-driven approach to marketing.
On his new role, Sibu shared, “Reporting into a leader who sees revenue as a system, growth as a discipline, and customer impact as the only real scoreboard is the kind of opportunity that makes me feel both humbled and wildly motivated. Looking forward to what we’ll build together #UpTop.”
His appointment reflects LanceSoft’s focus on establishing scalable marketing leadership capable of supporting long-term global growth. With Sibu at the helm, the company aims to strengthen its marketing engines, elevate brand presence, and continue expanding its footprint in workforce solutions, staffing, and technology-led services worldwide.
