Quick commerce venture BazaarNow is in discussions to secure approximately $9 million (around ₹82 crore) in fresh funding, according to sources familiar with the matter. The round is expected to be spearheaded by Peak XV Partners, with Antler and Whiteboard Capital also likely to participate.
The company and Peak XV Partners declined to comment on the development.
Founded in January 2026 by former Zepto executives Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow operates in the rapid-delivery segment, offering daily essentials such as groceries and fresh produce. The platform currently serves select neighbourhoods in Bengaluru and is positioning itself to scale operations aggressively.
The proposed capital infusion is expected to support expansion plans, including increasing its dark store footprint to 18 outlets across more than a dozen cities. The move comes as the startup seeks to carve out a presence in India’s highly competitive quick commerce landscape.
The sector is presently dominated by Blinkit, Swiggy Instamart and Zepto, which occupy the top three positions. However, newer entrants such as Flipkart Minutes and Amazon Now are intensifying competition in the space. The rapid delivery model has also extended into adjacent categories, with startups like KNOT and Slikk gaining traction in quick fashion.
India’s quick commerce market is projected to expand from $6.1 billion in 2024 to $40 billion by 2030, reflecting a compound annual growth rate of 37%. This pace is nearly double the broader ecommerce industry’s 19% growth rate, underscoring the strong investor interest in the segment.
Capital deployment in the category has been robust. Last month, fashion quick commerce player ZILO raised $15.3 million (approximately ₹140 crore) in a Series A round led by Peak XV Partners. Meanwhile, Zepto, which is preparing for a potential public listing later this year, recently secured nearly $450 million in a funding round combining primary and secondary capital, led by the California Public Employees’ Retirement System (CalPERS).
With investor appetite remaining strong and market expansion accelerating, BazaarNow’s proposed fundraise highlights the continued momentum in India’s quick commerce ecosystem as startups race to scale infrastructure and capture consumer demand.
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