Chandigarh-based wellness startup Bubble Me has raised Rs 1.5 crore in a pre-seed funding round led by AJVC, founded by Aviral Bhatnagar.
The fresh capital will be directed toward advancing magnesium research and undertaking deeper product testing to enhance formulation precision and consistency. The company also intends to reinforce its supply chain infrastructure and quality control mechanisms to prepare for scalable growth.
Founded by Akshina Jindal, Bubble Me is developing a magnesium-centric wellness brand focused on addressing sleep quality, stress management, and muscle recovery. The startup is positioning itself around magnesium-first solutions within the broader preventive health and wellness segment.
Its existing product range includes magnesium bath soaks, a topical magnesium balm branded as Minute Mend, and a daily nutraceutical tablet called The Yellow Ritual. The company is also working on expanding its portfolio with additional magnesium-based formats, starting with spray and roll-on variants to broaden consumer use cases and accessibility.
Bubble Me now joins the growing portfolio of AJVC, which has been actively investing in early-stage ventures. The fund’s portfolio includes startups such as Finanjo, Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri, reflecting its continued focus on nurturing emerging businesses across sectors.
