Last year, Amazon launched Shop Direct, an AI shopping experience that shows products not currently sold in Amazon’s store when customers search for items. Our vision is that whenever a customer asks for a specific brand or product on Amazon, we can help them find it and buy it—even if that product is only available in another store.
Amazon is now making it easier for other merchants to participate in Shop Direct by enabling third-party product feeds—giving even more businesses the opportunity to reach Amazon’s hundreds of millions of customers through AI-powered product discovery.
When customers view products that are part of the Shop Direct selection, they have two options: they can tap “Shop Direct” to be directed to the merchant’s website, or, for eligible products, they can tap “Buy for Me” to have Amazon agentically complete the purchase on their behalf using their primary Amazon address and credit card.
Shop Direct now includes over 100 million products from more than 400,000 merchants, with tens of millions of products available to purchase through the AI-powered Buy for Me feature. Shop Direct gives merchants exposure to customers looking for their products, and Amazon has referred customers millions of times to items they were interested in buying from stores across the web.
We’ve gotten positive feedback from both customers and merchants on Shop Direct and received requests from large and small brands to participate. Merchants love that we make it easy for customers searching for their brands to find them. Shop Direct provides merchants the opportunity for their products to appear in front of hundreds of millions of Amazon customers when they’re searching and interested in a product—driving incremental visibility, discovery, and sales with minimal effort on the merchant’s behalf.
Streamlining Shop Direct participation through established feed syndicators
Merchants can now use the same product feeds they already provide to other partners—including Feedonomics, Salsify, and CEDCommerce—to automatically sync their catalog, pricing, and inventory in real-time with Shop Direct. Through feeds, merchants can provide real-time product information and reach Amazon customers through traditional search results as well as Rufus, Amazon’s AI shopping assistant.
Disclaimer: The above press release has been provided by Amazon News. CXO Digital Pulse holds no responsibility for its content in any manner
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