Israeli AI gaming startup Sett has secured $30 million in a Series B funding round as it looks to scale its platform and expand beyond the gaming sector. The company is focused on using AI agents to automate and optimise marketing and content creation for mobile game developers, targeting the massive global spend on user acquisition.
Sett’s platform enables gaming studios to generate high-performing, data-driven creative content such as video ads and in-game assets at scale. By leveraging AI trained on live campaign data, competitor insights, and user behavior, the company aims to significantly improve marketing efficiency while reducing costs and production time.
With the fresh capital, the startup plans to expand its product capabilities and accelerate growth into adjacent industries. The company is targeting sectors such as fintech, mobile applications, and ecommerce, where performance marketing plays a critical role in customer acquisition.
Founded in 2022, Sett has quickly positioned itself within the growing “agentic AI” space, where autonomous systems handle complex tasks like content generation and campaign optimisation. Its client base already includes several leading gaming companies, reflecting strong demand for AI-driven marketing solutions in a highly competitive industry.
The funding highlights increasing investor interest in AI-powered automation tools, particularly those addressing large and rapidly evolving markets such as gaming and digital advertising. As competition intensifies and customer acquisition costs continue to rise, platforms like Sett are emerging as key enablers of scalable and performance-driven growth strategies.
