Zendesk has appointed Bikram Mazumdar as Vice President, Asia, with immediate effect. Based in Singapore, he will lead the company’s growth and go-to-market strategy across key regional markets, including India, Southeast Asia, North Asia, and Korea. He will report to Mitch Young, Senior Vice President, APAC.
In this role, Mazumdar will focus on expanding Zendesk’s enterprise footprint, strengthening customer engagement, and accelerating adoption of AI-powered service solutions across the region. His appointment aligns with the company’s broader strategy to deepen its presence in Asia, a market seen as critical to its global growth ambitions.
Mazumdar brings extensive experience in customer experience (CX), employee experience (EX), and AI-driven platforms. Over the course of his career, he has held leadership roles at Yellow.ai, Sprinklr, Oracle, and IBM, where he built and scaled high-performing teams and expanded enterprise businesses across APAC and EMEA regions.
“Asia is a complex, diverse, and rapidly evolving region that remains a cornerstone of our global expansion strategy. Bikram’s deep expertise in conversational AI and his proven track record of scaling enterprise business in these markets make him the ideal leader to ignite our growth here. His appointment will be instrumental as we help more organisations in the region transition to AI-powered service models,” said Mitch Young.
The appointment comes at a time when AI adoption across Asia-Pacific is accelerating, with organizations increasingly moving from pilot programs to large-scale deployments. Zendesk is working with enterprises across industries to enable this transition by integrating AI, data, and human-centric service models.
According to the company’s CX Trends research, consumer expectations in the region are rising rapidly. Around 77% of APAC consumers report higher service standards compared to the previous year, while 75% expect more personalised experiences enabled by AI, and 96% seek transparency in how AI is used.
“I am incredibly excited to join Zendesk at a time when the business is leading the charge in AI-powered service. Zendesk’s ability to deliver immediate value through intelligent, empathetic, and seamless service systems is industry-leading,” said Bikram Mazumdar. “I look forward to building on our strong foundation in Asia, fostering deep-rooted trust with our partners, and helping our customers move the needle forward in their digital transformation journeys.”
With this leadership addition, Zendesk aims to further accelerate its AI-led growth strategy and strengthen its position in one of the fastest-evolving digital markets globally.
