India — Kotak Mahindra Bank has elevated Jyoti Samajpati to Executive Vice President (EVP) – Head of Marketing, strengthening its consumer banking leadership as the bank continues to enhance customer engagement, digital marketing, and experience-led growth across its retail business.
In her expanded role, Samajpati will lead the bank’s consumer marketing function, overseeing customer propositions, strategic partnerships, go-to-market strategy, customer experience design, and lifecycle management across Kotak Mahindra Bank’s consumer banking portfolio. Her elevation reflects the bank’s continued focus on delivering customer-centric banking experiences while expanding its digital and omnichannel offerings.
Samajpati has been associated with Kotak Mahindra Bank through multiple leadership roles, contributing to the bank’s marketing strategy, brand development, customer engagement, and business growth initiatives. Over the years, she has played a key role in strengthening marketing capabilities, developing customer-focused propositions, and driving strategic campaigns aligned with the bank’s retail banking objectives.
She brings extensive experience in consumer marketing, brand strategy, customer lifecycle management, go-to-market execution, strategic partnerships, and digital transformation. Her expertise spans building integrated marketing strategies, enhancing customer experience, and supporting business growth through data-driven marketing and innovation.
The elevation comes as banks continue to invest in digital channels, personalization, AI-enabled customer engagement, and omnichannel banking experiences to strengthen customer acquisition, retention, and long-term relationships. Marketing leadership is increasingly playing a strategic role in shaping customer journeys, driving digital adoption, and supporting the launch of new financial products and services.
Kotak Mahindra Bank is one of India’s leading private sector banks, offering a comprehensive range of financial services across retail banking, corporate banking, investment banking, wealth management, insurance, and asset management. The bank continues to invest in digital innovation, customer experience, and technology-led transformation to deliver integrated financial solutions across consumer and business segments.
 – Head of Marketing, strengthening its consumer banking leadership as the bank continues to enhance customer engagement, digital marketing, and experience-led growth across its retail business.){kind=link}