Shivani Goel has been appointed as Head of Marketing for Reliance Brands Limited’s luxury portfolio in India, taking responsibility for brands including Hugo Boss, Paul & Shark, Zegna and Tumi. Her appointment brings more than two decades of professional experience across marketing, brand strategy, communications and international expansion to the company’s luxury business.
Goel has built her career around developing brands, strengthening their presence in competitive markets and supporting business growth through strategic marketing initiatives. Her experience across multiple consumer-facing sectors has given her exposure to different aspects of brand development, communications and market expansion, which will be relevant to her new role at Reliance Brands Limited.
In her new position, Goel will be associated with the marketing direction of several leading international luxury brands operating in the Indian market. The portfolio includes Hugo Boss, Paul & Shark, Zegna and Tumi, giving her a broad mandate across different segments of the luxury, fashion and lifestyle landscape.
Her professional background includes leadership roles with Forever New Clothing, Colorbar Cosmetics Pvt. Ltd., KOOVS.COM and Apparel Group India Pvt. Ltd. These positions have contributed to her experience across fashion, beauty, lifestyle and luxury-focused consumer businesses.
Over the course of her career, Goel has developed expertise in areas that include marketing, brand strategy, communications and international expansion. Her experience also includes working on initiatives focused on building brands, enhancing market visibility and creating stronger connections with consumers.
Her move to Reliance Brands Limited adds to her experience working with consumer-oriented businesses and international brands. The company’s luxury portfolio brings together established global names, making marketing and consumer engagement important components of maintaining and strengthening their position in India.
With experience spanning multiple consumer categories, Goel is positioned to contribute to the development of brand strategies for the international labels under her marketing mandate. Her background in brand building and market presence, combined with her exposure to luxury, fashion, beauty and lifestyle businesses, forms the foundation of her new responsibility.
The appointment marks another step in Goel’s career as she takes on a leadership role focused on marketing for a portfolio of prominent international luxury brands in India. At Reliance Brands Limited, her experience is expected to support efforts around brand strategy, consumer engagement and strategic growth for the brands she will oversee.
