Sai Karthik has been appointed SVP & Head of Strategy, South at Ulka, taking on a leadership role focused on strategy, brand planning and creative leadership.
Karthik brings extensive professional experience across brand strategy, strategic planning and creative leadership. His career has included strategic roles across several agencies and organisations, giving him experience in developing business, brand and communication strategies for a diverse range of businesses and brands.
Before joining Ulka, Karthik held strategic roles at The Hidden Slide, Talented.Agency, 82point5, McCann Worldgroup, dentsu, M&C Saatchi February and THOMPSON. His experience across these organisations has covered different aspects of strategy and planning within the advertising, marketing and communications ecosystem.
Throughout his career, Karthik has worked with a broad portfolio of leading brands across sectors. His experience includes work with Britannia, Cars24, Cashfree, Cipla, HUL, Marriott, Razorpay, Urban Company, Zee5, Udaan, TVS and Xiaomi.
His portfolio also includes experience with brands such as ITC, Maruti Suzuki, Honda, Canon, Dulux, Amazon, Nilon’s, GRT Jewellers and The Hindu Group. Working across such a diverse group of companies has contributed to his experience in developing strategies tailored to different businesses, markets and consumer segments.
At Ulka, Karthik will take on the role of SVP & Head of Strategy, South, bringing together his experience in brand strategy, planning and communications. His new mandate places him in a strategic leadership position focused on the South market.
Karthik’s career across multiple leading agencies and his work with brands spanning automotive, technology, financial services, consumer goods, hospitality, media and retail provide a broad foundation for his new role at Ulka.
His appointment marks the latest step in a career centred on business strategy, brand planning and communication, with experience across both established companies and emerging businesses.
