Karan Arora has joined Volvo Auto India as Director – Marketing & PR, bringing more than 15 years of experience across luxury automotive and real estate marketing.
Arora’s appointment adds an experienced marketing professional to Volvo Auto India as the company continues to build its presence in India’s luxury automotive market. He has worked across brand marketing, communications, experiential marketing, business strategy and customer engagement during his career.
Before joining Volvo Auto India, Arora was Vice President – Marketing at Krisumi Corporation. His experience in the real estate sector also includes marketing roles with Godrej Properties, Central Park and Smartworld Developers. He has also worked with LIXIL India, where his portfolio included the GROHE and American Standard brands.
Arora has significant experience in the automotive industry. He spent more than six years with Audi India, where he served as Head of Marketing Communications & Experiential. His responsibilities included brand launches, marketing communications, experiential initiatives and owner experiences. Public industry profiles also show his earlier role as AGM Marketing at Audi India, where he led marketing communication, creative and media strategy, experiential and direct-to-consumer activations, and digital marketing.
Earlier in his automotive career, Arora worked with Jaguar Land Rover India as Regional Business Manager for North India. During his time with the company, he was involved in the early development of JLR’s operations in the Indian market.
His career has therefore covered both luxury automotive and premium real estate, giving him experience in marketing products and brands positioned around premium customer experiences.
Arora’s move to Volvo Auto India comes with a background spanning more than 15 years and multiple marketing leadership roles. His experience includes brand positioning, communications, experiential marketing, customer engagement and business development across the automotive and real estate sectors.
At Volvo Auto India, Arora will take charge as Director – Marketing & PR, overseeing the company’s marketing and public relations function in India.
