Nikhil Soni has been elevated to Head of Brand & Marketing at HCL Group. In his new role, he will focus on strengthening the group’s brand strategy, supporting business growth and leading product go-to-market initiatives across the media and entertainment and higher education sectors.
Soni brings experience in brand management, performance marketing, digital content development, product marketing, demand generation and admissions growth. His professional background includes roles at HCL Group and Sharda Group, along with earlier stints at Citi India, Hexagon Consulting and Francorp Advisors.
During his tenure at HCL Group, Soni has contributed to the expansion of HCL Concerts across multiple cities. He has also worked on developing digital content platforms and supporting marketing initiatives aimed at driving growth in higher education.
His experience spans both brand-building and performance-oriented marketing, including developing digital intellectual property, strengthening customer engagement and supporting business acquisition through marketing and demand-generation initiatives.
In his expanded role, Soni will lead brand and marketing efforts across HCL Group’s media and entertainment and higher education businesses. His responsibilities will include shaping brand strategy, strengthening market positioning and overseeing go-to-market initiatives for products and services across these sectors.
The elevation reflects his continued responsibilities within HCL Group, building on his experience across brand strategy, digital platforms and marketing-led growth. His background in both entertainment-related initiatives and higher education marketing will be relevant to the group’s efforts across these business areas.
