The platform aims to unify cross-platform media investments, enabling data-driven budget
allocation, campaign optimisation and improved advertising efficiency.
Anuj Bhandari, Founder & Principal Strategist, DGTOOHL has rolled out OmniVertex, an AI-powered marketing intelligence and optimisation platform designed to help advertisers and agencies streamline media investment management and analyse campaign performance across multiple digital platforms through a unified system.
With brands increasingly diversifying their advertising spends across global platforms such as Meta, Google, TikTok, Snapchat, consolidating media data and evaluating campaign
effectiveness have become increasingly complex.
Fragmented reporting often limits marketers’ ability to gain a holistic view of performance, identify inefficiencies and make informed budget allocation decisions. OmniVertex aims to bridge this gap by bringing cross-platform media spending and campaign data into a single ecosystem. Leveraging artificial intelligence (AI) and machine learning (ML), the platform analyses campaign performance, identifies optimisation opportunities and enables data-driven decisions on media investments.
By reducing reliance on reports and manual analysis, it seeks to help marketers improve operational efficiency and take a more integrated approach to media planning and performance management. The launch comes at a time when digital advertising is witnessing a growing emphasis on accountability, data integration and measurable returns on marketing investments. As campaigns become more complex across platforms and markets, advertisers are increasingly seeking solutions that translate fragmented data into actionable insights, enabling more efficient media planning, sharper budget allocation and improved campaign outcomes.
Commenting on the launch, Bhandarisaid, “Advertisers and agencies today are working across multiple platforms, each generating its own set of data and performance metrics. The challenge is to bring these different inputs together to understand the larger picture and make better-informed decisions. With OmniVertex, we aim to simplify this process by bringing media spending into a unified environment and using machine learning to support more efficient budget allocation and campaign optimisation in one single platform.”
Bhandari also plans to expand OmniVertex into Southeast Asia and the Middle East, tapping
into markets where diverse digital ecosystems and evolving advertising requirements are
driving demand for integrated marketing intelligence solutions. The expansion will focus on
helping advertisers and agencies gain greater visibility into media investments, streamline
cross-platform analysis and make more informed decisions across markets.
With OmniVertex, Bhandari plans to strengthen the product’s presence in AI-led marketing
technology, addressing the growing complexities of digital media management through
data-driven insights, smarter optimisation and a more unified approach to advertising
investments.
Disclaimer: The above press release has been provided by OmniVertex . CXO Digital Pulse holds no responsibility for its content in any manner.
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