Kanika Juneja has joined Apollo Tyres Ltd as Head of Marketing, India & South East Asia. She is based in Gurugram, Haryana, and took up the role in September 2026.
She joins from Nestlé, where she spent 6 years and 1 month. Her most recent role there, from March 2024 to September 2026, was Category Marketing Head for Maggi Noodles, leading growth for one of India’s best-known food brands.
Before that, from September 2020 to February 2024, she was Marketing Manager for Maggi Flavor World and Digital Head for Maggi. She managed the portfolio of Maggi Cooking Aids, covering spices, coconut milk, cubes and innovations. She also led Maggi’s digital transformation across website content, search, social and influencer marketing, and led the Maggi Apna Food Business initiative, which empowers women to start their own food businesses.
Earlier in her career she spent 4 years and 6 months at GSK Consumer Healthcare India, working across the Horlicks portfolio. As Brand Manager, from April 2014 to September 2014, she was responsible for the P&L of the premium biscuit portfolio, which included Horlicks Nutribic and Boost biscuits, and managed the all-India relaunch of Nutribic.
From October 2014 to May 2017 she was Category Manager, Family Nutrition. She led category development and innovation across claims, communication, new product development, packaging, shopper, digital and expert marketing. She also led the brand’s entry into the high protein category with the launch of Horlicks Protein+ and developed the strategy for extending Horlicks into adjacent food categories.
As Category Lead, Horlicks Extensions (Adults), from June 2017 to September 2018, she handled the adult nutrition portfolio of Women’s Horlicks, Mother’s Horlicks and Horlicks Protein+. She then served as Senior Brand Manager for Horlicks from April 2019 to February 2020.
She began her career at ITC Limited, where she spent 2 years and 10 months. She started as an Assistant Under Training in Ernakulam, Kerala, from June 2011 to April 2012. As Area Manager (Foods) she handled 13 distributors and led a team of eight Area Executives and two Area Managers for the Yippee Noodles launch in Kerala.
From May 2012 to March 2014 she was Assistant Brand Manager for Sunfeast, responsible for planning, budgeting and implementing marketing inputs for the premium cream biscuits and crackers segments. She developed the marketing mix for the Yumfills launch, created new communication for Sunfeast Dream Cream, and ran consumer activation and promotion programmes, including a school contact programme and the “Meet n Greet Sachin” contest.
At Apollo Tyres, Juneja takes on marketing for India and South East Asia.
