PeopleStrong has appointed Adishri Charla as Senior Vice President – Marketing. In her new role, she will lead the company’s global brand and marketing strategy while supporting growth and customer engagement as PeopleStrong expands across India, Asia, the Middle East and other emerging markets.
Charla brings nearly two decades of B2B marketing experience across startups and global enterprises. She joins PeopleStrong from UiPath, where she most recently served as Director and Head of Marketing for India and SAARC. During her time there, she played a key role in strengthening brand positioning and building integrated marketing programs aligned with revenue growth, contributing to the company’s rise to category leadership in the region.
Before UiPath, Charla worked with Oracle in India, leading go-to-market strategy and marketing initiatives for systems and cloud infrastructure offerings. Earlier, she was associated with IBM in India, focusing on global product marketing and marketing analytics.
“We are very excited to have Adishri join the team at PeopleStrong,” said Sandeep Chaudhary, CEO, PeopleStrong. “Over the past few years, we have established our brand across India and the Middle East, reaching 500+ Enterprises and serving their critical HR needs. We are now doubling down on these regions and setting up systems and processes for a wider expansion. This needed someone who can connect brand strategy with measurable business outcomes, has successfully run marketing in global organisations and is a great team builder. We evaluated many capable candidates and found Adishri to be most suited to lead our next phase of growth. We are confident she will help sharpen our market positioning and drive disciplined execution aligned to PeopleStrong’s ambitions.”
Charla said, “I am excited to join PeopleStrong at this pivotal moment in their journey. PeopleStrong is a platform and a brand with enormous potential to reshape how organisations across the region think about HR tech. I believe great marketing creates genuine connections between a brand and its audience while driving measurable business outcomes. I look forward to channelling that belief into building PeopleStrong’s global brand presence, enabling stronger demand generation, and telling the stories that matter most to our customers and the markets we serve.”
Backed by Goldman Sachs Alternatives, PeopleStrong has been expanding its footprint across India and the Middle East, onboarding organisations such as Force Motors, Apollo Hospitals, DS Group, Omantel, Al Nabooda Automobiles and NFPC. The company has received several industry recognitions, including Technology Solution Provider of the Year at the ET Human Capital Awards and HR Tech Provider of the Year at the People Matters Infini-T Awards. It has also been named Customers’ Choice of HCM Suites in the Gartner ‘Voice of Customer’ report for enterprises with more than 1,000 employees for four consecutive years from 2022 to 2025.
Charla holds an MBA in Marketing from Symbiosis Centre for Management and HR Development and has completed executive programmes at Columbia Business School and Indian School of Business. She is also a vocal advocate for women’s leadership.
