Madison World has announced the appointment of Ajit Varghese as its new Partner and Chief Executive Officer, marking a strategic leadership move and a significant return for Varghese to the agency where he began his illustrious media and advertising career. His return signals Madison’s focus on accelerating innovation, strengthening client relationships, and unlocking new avenues for business growth.
Ajit Varghese started his professional journey at Madison, where he played a pivotal role in leading Coca-Cola India’s media planning, helping to scale operations and adapt brand strategies for regional markets. His ability to merge global vision with local execution contributed to the brand’s strong market presence.
He later rose to become the Chief Operating Officer of Madison Infinity, during which time he achieved a 40% compound annual growth rate (CAGR) over three years. Under his leadership, Madison onboarded several top-tier clients including McDonald’s, Marico, and Cadbury, strengthening its portfolio and establishing the agency as a major player in media planning and buying.
Following his first stint at Madison, Varghese held several prominent leadership roles across global media and digital organizations. These include senior positions at WPP, where he was involved in strategic communications and media investment; The Walt Disney Company, where he contributed to brand development; ShareChat, where he played a crucial role in digital monetization and partnerships; and most recently at JioStar, where he further honed his expertise in digital ecosystems and business transformation.
Across his varied roles, Ajit has built a reputation for driving monetization strategies, accelerating digital growth, and fostering brand collaborations across India and the broader Asia-Pacific region.
His reappointment as CEO at Madison World brings him full circle, reuniting him with a company he helped shape in its earlier years. The leadership team believes Varghese’s return will catalyze Madison’s evolution in an increasingly digital-first and data-driven media landscape, reaffirming the agency’s commitment to client success and market leadership.
