Akasa Air has appointed Naarayan T V as its Chief Marketing Officer (CMO), effective August 29, 2025. In his new role, Naarayan will oversee the airline’s marketing, corporate communications and ESG, customer experience, eCommerce, customer loyalty, and partnerships functions. He will also serve as a member of Akasa’s Executive Committee, playing a key role in shaping the airline’s strategic direction.
With nearly 20 years of experience in marketing and customer strategy, Naarayan brings deep expertise in brand building, customer engagement, and digital transformation to the fast-growing airline. Over the course of his career, he has held senior leadership positions at prominent organizations such as IDFC FIRST Bank, PayPal, Standard Chartered Bank, and HSBC, where he led initiatives that strengthened brand presence, enhanced customer journeys, and delivered measurable business results.
As CMO, Naarayan is expected to spearhead Akasa Air’s marketing and customer-centric efforts during a critical growth phase for the airline. His mandate includes strengthening the airline’s brand identity, elevating customer experience both online and offline, and driving initiatives in sustainability and corporate social responsibility through ESG programs. He will also focus on expanding customer loyalty programs and building strategic partnerships to create a seamless travel experience.
Commenting on his appointment, Naarayan expressed enthusiasm about joining the airline at a time of rapid expansion and transformation. “I am excited to be a part of Akasa Air’s journey and contribute to building a brand that stands for reliability, innovation, and customer delight,” he said. “With the airline poised for significant growth, I look forward to collaborating with the leadership team to further strengthen Akasa Air’s market position and deliver exceptional value to our customers.”
This appointment comes as Akasa Air continues to scale its network and enhance its service offerings in India’s highly competitive aviation market. With Naarayan’s proven track record in marketing and customer strategy, the airline aims to reinforce its commitment to offering a differentiated and customer-first travel experience.
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