Angela Zepeda has been appointed as the new Global Head of Marketing at X, bringing her vast expertise and experience in marketing and brand strategy to the platform. This strategic leadership role will see Zepeda steering X’s global marketing initiatives as it continues its transformation under its new identity. Zepeda’s appointment is expected to fuel the platform’s growth and drive its innovation efforts on a global scale.
Zepeda transitions to X following a successful tenure as Chief Marketing Officer and Chief Creative Officer at Hyundai Motor Company (현대자동차), where she was instrumental in shaping the automotive brand’s marketing direction. Her leadership at Hyundai saw the company achieve significant brand growth, leveraging cutting-edge marketing campaigns and innovative strategies to solidify Hyundai’s position in the global automotive market.
Linda Yaccarino, CEO of X, underscored the significance of Zepeda’s leadership during this critical phase of X’s evolution. “Angela’s experience in driving brand growth and her deep understanding of global marketing dynamics make her the perfect fit to lead X’s marketing efforts as we continue to transform,” Yaccarino said. She emphasized that Zepeda’s leadership will play a key role in ensuring that X remains at the forefront of innovation, delivering value to its global user base while expanding its market reach.
Before her time at Hyundai, Zepeda also held senior leadership roles at INNOCEAN USA, Quigley-Simpson, and Lowe Campbell Ewald, where she honed her skills in brand strategy, global marketing campaigns, and digital innovation. With over five years at Hyundai, she was responsible for key marketing efforts, including Hyundai’s acclaimed Super Bowl campaigns and various initiatives that positioned the brand as an industry leader.
Her new role at X marks a pivotal moment for the platform as it aims to reimagine its global identity. As Global Head of Marketing, Zepeda will be tasked with developing strategies that enhance X’s presence in the competitive digital landscape while fostering innovation across the platform.
Angela Zepeda’s appointment signals X’s continued commitment to attracting top talent as it navigates its next phase of growth and expansion.
