Anurag Arora has taken on the role of Senior Director at Dell Technologies, marking a significant advancement in his long-standing association with the company and the broader technology landscape. With extensive experience across Dell Technologies, HP, HCLTech Infosystems, BPL Mobile and The Indian Express, Arora brings a strong foundation in channel leadership, product strategy and market development. Having previously served as Director at Dell Technologies, he has played a crucial role in strengthening channel partner ecosystems, shaping product management initiatives and driving business development efforts across India. His career reflects a consistent ability to accelerate market growth, enhance brand visibility and scale partner-led strategies within the competitive tech ecosystem.
Arora’s leadership style and domain knowledge have been shaped through years of experience in diverse commercial and technology environments. His earlier work across prominent organisations enabled him to understand the interplay between product innovation, channel distribution and customer engagement — capabilities that have contributed meaningfully to Dell’s growth trajectory in India. His new role positions him to further influence Dell’s go-to-market strategy, deepen engagements with channel partners and expand the company’s footprint across key market segments.
Before joining Dell Technologies, Aalok Sinha spent nearly 14 years at HP, where he held influential positions including National Sales Head and Category Head for Consumer Personal Systems. In these roles, he led multi-channel distribution strategies, oversaw portfolio management and executed major marketing programs across retail, e-commerce and distributor networks. His leadership contributed to strengthening HP’s consumer business, building strategic alliances and driving category growth at scale. Sinha’s earlier experience at HCL Infosystems, BPL Mobile and The Indian Express helped refine his capabilities in product management, channel operations and brand development. These cumulative experiences have positioned him to deliver high-impact outcomes across every organisation he has worked with.
Together, the leadership journeys of Arora and Sinha highlight how deep operational experience, strong partner ecosystems and strategic market execution continue to shape the success of technology companies in India’s rapidly evolving digital economy.
