Arteria Technologies Secures ₹100 Cr from ICICI Venture to Accelerate AI-Driven Supply Chain Growth

Arteria Technologies Secures ₹100 Cr from ICICI Venture to Accelerate AI-Driven Supply Chain Growth

Bengaluru-based SaaS platform Arteria Technologies has raised ₹100 crore in its Series B funding round, led by ICICI Venture, the private equity arm of ICICI Bank. The investment—comprising a combination of primary and secondary capital—will enable Arteria to scale operations, enhance its AI-powered solutions, and deepen market reach across India and beyond.

Founded in 2007 by Sriram Kanuri and Parag Sushilkumar Jain, Arteria has emerged as a leading technology enabler for supply chain digitisation and embedded finance. The company offers upstream and downstream collaboration tools to enterprises, while also enabling supply chain partners to access financing through third-party lenders.

“This funding will play a key role in growing our team, entering new markets, and investing in AI-led product innovation,” said Sriram Kanuri, Co-founder and CEO of Arteria. “We are committed to using data intelligence to improve supply chain visibility for our enterprise clients and unlock easy, tech-enabled financing for supply chain partners.”

Arteria currently works with over 100 enterprise clients across industries such as FMCG, automotive, building materials, and manufacturing. According to Tracxn data, the company recorded $5.38 million in revenue for FY24 and had 187 employees as of May.

The new capital will be used to strengthen Arteria’s engineering and product teams, particularly in advancing automation and AI integration to streamline supply chain workflows. The company also aims to enhance its embedded finance platform, offering improved credit access for supply chain stakeholders, especially MSMEs.

“Arteria’s tech-focused, data-driven approach to digitising supply chains, combined with its ability to integrate financing solutions from third parties seamlessly, offers a strong value proposition for many companies in India,” said Sharad Malpani, Director at ICICI Venture and Co-Head of the IVen Amplifi Fund, which led the round.

ICICI Bank and ICICI Venture had earlier invested ₹8.68 crore in Arteria’s Series A round in 2018, each acquiring a 9.99% stake. With the latest infusion, Arteria is poised to accelerate innovation and unlock greater efficiency in India’s evolving digital supply chain landscape.

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