Godrej Consumer Products Limited (GCPL), a leading FMCG company, has announced the promotion of Ashwin Moorthy to the position of Global Head of Category Direction and Innovation. In his new role, Moorthy will be responsible for driving the strategic direction and innovation agenda for GCPL’s diverse product categories worldwide. His promotion reflects the company’s focus on strengthening its global leadership team and expanding its innovation capabilities across markets.
In addition to his new role, Moorthy will retain his current responsibilities as the Head of Marketing at GCPL. His dual role will ensure synergy between the company’s marketing efforts and its broader innovation strategies. As part of this new development, Moorthy has also been inducted into GCPL’s Global Management Committee, joining the senior management team. This elevation brings him into the fold of strategic decision-making at the highest level within the organization, further underscoring his influence in shaping GCPL’s future.
Ashwin Moorthy’s career spans several prominent roles in the FMCG and consumer goods sectors. He began his professional journey as a media planner at Mindshare, where he honed his skills in media strategy and planning. Later, he transitioned to Unilever, where he played a significant role in managing iconic tea brands, such as Taj Mahal and Lipton. His experience at Unilever provided him with a strong foundation in brand management and consumer insights, skills that he carried forward in his subsequent roles.
Since joining GCPL, Moorthy has made a notable impact on the company’s operations. He has successfully overseen the Indian Soaps and Aircare business, driving growth and innovation in these key product segments. Under his leadership, teams focused on category direction, innovation, equity, and consumer market insights have played a pivotal role in shaping GCPL’s global operations. His promotion is seen as a recognition of his contributions to the company and its long-term strategy.
As GCPL continues to expand its global presence, Moorthy’s leadership in category direction and innovation will be instrumental in furthering the company’s market position and growth trajectory. His experience in managing global brands and his deep understanding of consumer behavior
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