AI-powered ecommerce accelerator Assiduus Global has raised $25 million (approximately ₹233 crore) in a pre-Series B funding round led by Bajaj Finserv, with participation from Uncorrelated Ventures, Aaruha Technology Fund, and other institutional and family office investors.
The company plans to utilize the fresh capital to strengthen its artificial intelligence and data capabilities, focusing on areas such as predictive demand forecasting, pricing intelligence, and working capital optimisation. It also aims to accelerate its global expansion across key regions including the Middle East, Europe, and Asia-Pacific, with Oman emerging as a strategic hub.
Founded by Somdutta Singh, Assiduus operates as a digital commerce accelerator by offering AI-led solutions across web and app development, cloud infrastructure, data analytics, and digital marketing. Its platform enables brands to manage end-to-end ecommerce operations, including cross-border distribution, supply chain management, fulfillment, compliance, and performance tracking.
The company currently supports over 150 enterprise brands across more than 20 countries and integrates with over 18 global ecommerce and quick commerce platforms such as Amazon, Walmart, Shopify, Flipkart, and others. Its enterprise clientele includes major brands like Unilever, Dabur, Cipla, and Wipro, along with several D2C startups.
Assiduus has also invested heavily in automation, including robotics-enabled warehousing and intelligent fulfillment infrastructure, helping improve order cycles, operational efficiency, and unit economics. This has contributed to strong business performance, with the company reporting fourfold growth since its last funding round while remaining profitable for several years.
The funding highlights increasing investor interest in AI-driven commerce infrastructure platforms, especially those enabling cross-border trade and end-to-end digital operations. As global ecommerce continues to expand, Assiduus is positioning itself as a key enabler for brands looking to scale efficiently across international markets.
