Bajaj Auto Ltd has named Vijay Jerome as its new Chief Digital and Information Officer (CDIO). In his new role, Jerome will be responsible for leading the company’s digital transformation initiatives and shaping its overall technology strategy. His appointment reflects Bajaj Auto’s commitment to leveraging digital capabilities and advanced technologies to strengthen operations, customer engagement, and future growth.
Jerome brings with him more than two decades of rich experience spanning multiple industries, including automotive, retail, FMCG, and technology services. His career demonstrates a consistent focus on driving large-scale digital transformation, modernizing technology infrastructure, and enabling organizations to adapt to rapidly evolving business landscapes.
Prior to joining Bajaj Auto, Jerome held several senior leadership roles that broadened his expertise in enterprise technology and innovation. Most recently, he served as Senior Vice President and Head of Global Tech Services at H&M in Stockholm, where he was instrumental in strengthening the company’s global technology operations. Earlier, he held key leadership positions at Pernod Ricard and Mondelēz International, where he successfully led initiatives around artificial intelligence strategy, cloud transformation, and enterprise architecture. These roles gave him global exposure and equipped him with the ability to translate emerging technologies into business value.
Jerome began his career with IBM and SAP Labs, where he gained a strong foundation in enterprise technology and software innovation. This early experience provided him with deep technical expertise, which he later combined with strategic leadership to deliver transformative outcomes in large multinational organizations.
At Bajaj Auto, his mandate will center on accelerating digital adoption across the enterprise, modernizing IT systems, and fostering innovation to support the company’s vision of staying competitive in an increasingly digital-driven automotive sector. With his diverse industry background and proven track record in technology leadership, Jerome is expected to play a pivotal role in steering Bajaj Auto’s digital agenda forward.
The company highlighted that his appointment will help reinforce Bajaj Auto’s focus on integrating advanced digital tools and platforms to enhance efficiency, customer experience, and long-term business resilience.
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