Tata Sons Limited has announced the appointment of Bhaskar Roy as Head of AI (Customer Experience) within its Group Digital and Innovation division. This strategic move highlights Tata’s ambition to strengthen its position as an AI-first, future-ready enterprise by integrating intelligent technologies into customer engagement and digital transformation.
“TATA SONS LIMITED has appointed Bhaskar Roy as Head of AI (Customer Experience) under its Group Digital and Innovation division, marking a strategic step in its journey toward becoming a future-ready, AI-first enterprise.”
With over two decades of experience across top-tier organizations such as Fractal Analytics, Accenture, Target, and Genpact, Roy brings a proven track record in delivering data-driven customer-centric solutions. His deep domain expertise spans AI, data science, and enterprise-scale transformation across diverse industries.
“With over 20 years of experience across Fractal Analytics, Accenture, Target, and Genpact, Roy brings deep expertise in leveraging AI to elevate consumer engagement and operational intelligence.”
An alumnus of IIM Ahmedabad and an engineering graduate from Jadavpur University, Bhaskar Roy is well-regarded for spearheading AI-powered programs that drive business value. His experience at the confluence of cloud platforms, customer analytics, and digital innovation makes him an ideal fit for Tata’s evolving digital vision.
“His work at the intersection of cloud, data science, and customer-centric transformation positions him perfectly for the evolving demands of Tata’s innovation strategy.”
Beyond his corporate contributions, Roy is actively involved in shaping India’s innovation ecosystem. He mentors aspiring entrepreneurs and students through initiatives like the National Entrepreneurship Network (NEN) under the Wadhwani Foundation and serves as a business mentor at IIT Madras’ E-Cell.
“Since April 2022, he has served as a mentor with the National Entrepreneurship Network (NEN) under the Wadhwani Foundation, and supports the E-Cell at IIT Madras as a business mentor, fostering student-led entrepreneurial ventures.”
Roy’s appointment signals Tata Sons’ continued focus on embedding AI into core business functions and reimagining the customer journey through digital intelligence. “Roy’s appointment reflects Tata Sons’ continued commitment to align with evolving customer expectations and dynamic market needs, reinforcing its digital core and pushing the boundaries of intelligent customer experience.”
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