“The Union Budget 2026 signals a clear intent to position Ayurveda and AYUSH as scalable, science-backed contributors to India’s beauty and wellness economy. The creation of three new All India Institutes of Ayurveda strengthens the research, standardisation, and clinical validation framework that the sector needs to move beyond legacy narratives and build global credibility.
This focus on infrastructure and capability building will elevate product standards, deepen consumer trust, and support the evolution of Ayurveda-led formulations for modern markets. Equally significant is the renewed push to expand exports of Ayurveda and AYUSH-based products, reinforcing India’s position as a reliable global supplier in the fast-growing natural beauty and wellness segment.
Inclusion-led initiatives such as She MARTS further strengthen the ecosystem by expanding market access for women-led micro-enterprises and enabling decentralised, value-driven growth across the supply chain. Together, these measures lay the foundation for a future-ready Ayurveda beauty sector anchored in science, scale, and global ambition.”
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