Consumer-focused privacy startup Cloaked has raised $375 million in a Series B funding round as it looks to expand beyond individual users and scale its offerings for enterprise customers. The round was led by General Catalyst and Liberty City Ventures, with participation from multiple global investors, marking one of the largest funding deals in the privacy and cybersecurity space this year.
Founded by brothers Arjun and Abhijay Bhatnagar, Cloaked initially built its platform to help individuals protect their personal data online by generating virtual identities such as email addresses, phone numbers, and passwords. Over time, it expanded into services like data removal from broker sites and AI-powered call screening to block spam and fraud attempts.
With this latest funding, the company is now accelerating its move into the enterprise segment through its Cloaked Enterprise offering. The platform focuses on protecting organizations from risks linked to employee data exposure—often considered one of the weakest points in cybersecurity. It enables businesses to identify vulnerabilities, monitor threats, and secure digital identities across their workforce.
Cloaked plans to further enhance its platform using AI, including the development of intelligent agents that can proactively monitor, manage, and enforce privacy settings across users’ digital footprints. This shift aims to transform privacy protection from a reactive process into a continuous, automated system.
The company has seen rapid growth, with its user base expanding significantly and millions of identities already protected. Its technology has also removed large volumes of personal data from online databases and screened millions of potentially fraudulent interactions, demonstrating strong demand for privacy-first solutions.
The move into enterprise markets reflects a broader industry trend where consumer-first products evolve into business solutions. As global regulations tighten and data breaches become more costly, companies are increasingly investing in privacy infrastructure, positioning Cloaked to tap into a fast-growing segment of the cybersecurity market.
