Mumbai: CloudTV, India’s first certified Smart TV OS brand, has announced the launch of its new Connected TV (CTV) advertising platform and unveiled a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. The collaboration will help unlock access to CloudTV’s growing CTV footprint, and reach that spans over 12+ million, and create unique opportunities for advertisers to reach them. To support this expansion, CloudTV has also introduced a dedicated new website for brands, agencies, and media buyers to explore inventory, audience insights, and partnership opportunities within their new ads platform.
With CTV device adoption surging across India, collaborating with Magnite will help advertisers tap into the growing potential of India’s CTV landscape. CloudTV’s new platform, powered by Magnite SpringServe’s advanced programmatic capabilities, offers brands and advertisers a powerful solution for reaching high-value audiences in premium environments. The platform is set to offer key features such as:
- Programmatic Guaranteed (PG)deals for assured premium placements.
- Private Marketplace (PMP)access for curated inventory packages.
- Real-Time Bidding (RTB)opportunities for dynamic inventory optimization.
Addressing this strategic announcement, Harshad Wadivkar, Business Head – Monetisation, CloudTV said, “Connected-TV advertising is redefining how advertisers and brands engage with their target audiences. CloudTV Ads is designed to help advertisers leverage this very dynamic shift, and provide measurable impact to maximize brand visibility, backed by measurable metrics. We look forward to working with Magnite to harness further growth opportunities within the Indian CTV ecosystem. Given the rise of this evolving ad format, CTV advertising is no longer an option but an essential line item in any advertiser’s ad spends today, emerging as a promising frontier in AdTech as brands prioritize market impact.”
Addressing this partnership, Gavin Buxton, Managing Director, Asia at Magnite said, “India’s CTV landscape is growing at an extraordinary pace, and CloudTV’s strong user base and market presence make them a valuable part of this evolution. At Magnite, we are committed to empowering premium publishers and delivering innovative, programmatic solutions to enable buyers to reach audiences more effectively. We look forward to supporting CloudTV’s journey as the digital ad landscape in India evolves.”
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