Croma, the consumer electronics retail chain from the Tata Group, has appointed Suman Guha as Chief Digital Officer, effective 1 April 2026. He will report to CEO and Managing Director Shibashish Roy, underscoring the company’s sharpened focus on digital transformation and omnichannel integration.
Guha brings over 20 years of experience across technology leadership, product innovation, and enterprise-scale digital transformation in both Indian and global organisations. He transitions into the role from within the Tata ecosystem, most recently serving as CTO at Tata UniStore and collaborating closely with Tata Digital to enable technology synergies across platforms.
The appointment comes as Croma accelerates its digital commerce footprint and strengthens customer-centric retail operations. Guha’s background in building composable commerce frameworks and data-led ecosystems is expected to power the retailer’s next stage of scalable, platform-driven expansion.
Earlier, at Tata Digital and Tata CLiQ Fashion, he led cross-functional teams spanning engineering, product, UX, data science, analytics, cloud, and information security, managing a team of more than 250 professionals. He played a pivotal role in driving group-level technology integration and product innovation initiatives.
Prior to that, as Chief Product & Technology Officer at Reliance Retail, Guha helped launch the omnichannel beauty platform Tira and spearheaded digital initiatives across fashion and lifestyle verticals. He also developed a “design-to-shelf” framework that reduced product launch cycles from 180 days to 21 days, reinforcing his emphasis on agility, experimentation, and speed to market.
His international experience includes leadership roles at Cisco and Tesco UK, where he contributed to large-scale platform engineering and SaaS-enabled commerce transformation. Earlier stints at Teradata and Red Hat further deepened his expertise in enterprise systems and cloud platforms.
Outlining his priorities for the first 12–18 months, Guha shared, “My first priority will be to make omnichannel truly invisible to the customer. Customers don’t think in terms of store or online — they think in terms of intent. Whether they research on mobile, touch the product in store, or buy later, the journey must feel like one continuous experience. Croma should behave like a single operating system for electronics retail.”
His second focus is transitioning Croma toward a modular, composable commerce architecture. “Retail growth now depends on speed of experimentation. We will build a platform where pricing, merchandising, fulfilment, promotions, and seller integrations operate as APIs — enabling faster launches and rapid category expansion without rebuilding the core each time.”
