“Data Privacy Day is a reminder that privacy is no longer just about compliance—it’s about credibility. As organisations collect and process more data, the real question isn’t how much data we have, but how trustworthy it is. Privacy frameworks can only succeed when the data entering systems is genuine, consented to, and free from manipulation. In a digital economy increasingly shaped by automation and scale, protecting user data must go hand in hand with protecting data integrity. One without the other creates blind spots—and trust doesn’t survive blind spots.”
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