Dentsu Global Services has named Sayanti Bhattacharya as Vice President – Analytics, underscoring the company’s focus on deepening its data-led transformation capabilities for clients across international markets. She will be based out of Mumbai and will lead advanced analytics and consulting engagements, delivering actionable insights to shape strategic business outcomes.
Sayanti brings with her nearly two decades of experience in analytics, data strategy, and consulting, having held senior leadership roles at industry-leading firms including Merkle, Ugam, and Fractal Analytics. Her expertise spans pricing optimization, marketing analytics, product innovation, and assortment strategy for a wide portfolio of Fortune 500 clients, cutting across both B2B and B2C domains.
Recognized for her ability to bridge data science and business strategy, Sayanti has successfully applied machine learning and predictive modeling to solve complex business problems and elevate enterprise decision-making. At Dentsu, her role will be pivotal in scaling the company’s analytics capabilities and embedding a data-first mindset within its global delivery network.
Her appointment comes at a time when Dentsu continues to strengthen its analytics talent bench and invest in next-gen technologies to create transformative value for clients worldwide.
