Popular content creator and YouTuber Dhruv Rathee has officially entered the Indian startup landscape with the launch of his first venture, AI Fiesta. The platform is designed to simplify access to advanced AI tools by offering a subscription-based interface that integrates multiple leading AI models in one place.
Co-founded alongside a Y Combinator alumnus, AI Fiesta aims to eliminate the hassle of switching between platforms or managing multiple costly subscriptions. The platform currently brings together six top-tier AI models—including ChatGPT and Claude—into a unified user experience tailored for individuals, students, and professionals alike.
Announcing the launch in his latest YouTube video titled “I’m Launching My First Startup! | Dhruv Rathee”, Rathee described AI Fiesta as an effort to democratize AI usage by making powerful tools easier to use and more affordable for the average user.
“Most people don’t realise that AI tools can do incredible things—but the problem is accessibility,” said Rathee in the video. “We wanted to solve that by offering an all-in-one solution.”
AI Fiesta’s web-based platform allows users to toggle between various AI models through a single dashboard, supporting tasks like writing, research, coding, image generation, and more. The subscription model also provides early access to updates and additional features as new models and capabilities are added.
While Dhruv Rathee is best known for his socio-political and educational content on YouTube, his move into the startup ecosystem signals a broader ambition to drive technology adoption and digital empowerment in India. His large and engaged audience base could offer a ready pool of early adopters and supporters for the platform.
With the rapid rise of generative AI in India, AI Fiesta enters a growing market of tools aimed at productivity and creativity. As more users seek practical applications of AI in their daily lives, platforms like AI Fiesta could play a pivotal role in mainstreaming the technology.
The startup has not yet disclosed its funding details or go-to-market strategy, but early buzz and Rathee’s massive online reach could provide a strong foundation for its growth.
