Bengaluru: Go Digit General Insurance has partnered with eldercare services provider Anvayaa Kin Care (Anvayaa) to expand its wellness benefits portfolio by integrating structured senior-care support for policyholders’ families.
Under the partnership, Digit customers will be able to access a curated eldercare experience package priced at ₹499. The package includes 24×7 medical emergency assistance, an annual consultation with a geriatric specialist, and regular virtual check-ins by a health manager to coordinate appointments and ongoing care for elderly parents. The package also includes 30 monthly virtual sessions focused on senior community engagement.
In addition, policyholders will receive preferential rates across a broader set of services, including companion visits (medical and non-medical), at-home doctor consultations, physiotherapy support, nurse-on-call services, and access to medical equipment rentals.
The collaboration reflects a broader shift within insurance toward preventive and ecosystem-led engagement, particularly as urban nuclear families and geographically dispersed households seek structured support for ageing parents.
Speaking on the partnership, Prashanth Reddy, Founder & Managing Director, Anvayaa Kin Care, said, “Eldercare has become essential for families navigating distant and busy lives. As healthcare increasingly prioritizes preventive models that reduce avoidable emergency admissions and high‑cost interventions, collaborations like these will help explore opportunities to co‑develop innovative elder‑care solutions, helping mitigate the insurance claims burden while easing caregiver stress and burnout. Our partnership with Digit expands this promise by making access simpler through integrated wellness benefits.”
Vivek Chaturvedi, CMO & Head of Direct Sales, Digit Insurance, said, “At Digit, we are continuously adding benefits to our wellness ecosystem that are most meaningful to our customers. Enabling access to personalized elder care services through Anvayaa will ease the role of caregivers by having a single touchpoint and help families better support their parents and elders in moments of need.”
The offering is positioned as an optional benefit available to Digit customers. Founded in 2016, Anvayaa provides emergency care coordination, healthcare assistance, daily support services, and remote engagement solutions for senior citizens across Indian cities.
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