ElevenLabs has appointed Karthik Rajaram as General Manager and Country Head for India, strengthening its leadership presence in one of the company’s fastest-growing markets for AI voice and audio technologies. The appointment marks a strategic move as ElevenLabs looks to accelerate go-to-market execution, expand partnerships, and scale revenue across India’s rapidly evolving AI, media, and enterprise landscape.
In his new role, Rajaram will be responsible for shaping ElevenLabs’ India strategy, leading market expansion initiatives, and building deep relationships across the developer, creator, and enterprise ecosystem. India’s growing appetite for AI-driven voice solutions across sectors such as media, customer engagement, gaming, and education makes it a key focus market for the company’s global growth ambitions.
Rajaram brings over two decades of experience in building and scaling technology businesses in India and the broader Asia region. Prior to joining ElevenLabs, he served as General Manager and Vice President for India and South Asia at Elastic, where he led regional growth and enterprise adoption. His earlier leadership roles include senior positions at Freshworks, Akamai Technologies, and Microsoft, giving him a strong foundation across cloud, enterprise software, and developer-centric platforms.
Commenting on his appointment, Rajaram said, “India is at the epicentre of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to power the next wave of human-like, scalable, and trustworthy voice experiences.” He added, “From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding.”
ElevenLabs’ global leadership has highlighted India as a central pillar in its international expansion strategy. Carles Reina, Vice President, International at ElevenLabs, said, “India is one of the most important markets for the future of AI voice and audio. With its massive developer ecosystem and fast-growing digital economy, India represents a significant opportunity for ElevenLabs.”
To support this growth, ElevenLabs has already established a 13-member go-to-market team in India and is actively working with a range of leading Indian companies and platforms. These include Meesho, CARS24, 99acres.com, TVS Motor Company, Mahindra, JioStar, and Pocket FM, as the company deepens engagement with enterprises, developers, and content creators.
With Rajaram at the helm, ElevenLabs aims to accelerate adoption of its AI voice technologies in India and position itself as a key enabler of scalable, high-quality audio experiences across industries.
