Euler Motors has appointed Pallavi Arora as Associate Vice President – Marketing, reinforcing its leadership team as the company continues to expand its footprint in India’s commercial electric vehicle market. An EV-first OEM founded in 2018, Euler Motors has built a reputation for engineering durable and profitable electric commercial vehicles tailored for Indian operating conditions.
The company is known for its portfolio of products such as the HiLoad EV, Storm EV T1500, Storm EV LongRange and Turbo EV 1000, each designed to set benchmarks in payload capacity, reliability, driving range and overall profitability for businesses operating on Indian roads.
In her new role as Associate Vice President Marketing, Pallavi will be responsible for driving integrated marketing strategy, brand positioning and customer engagement initiatives. She brings with her a strong mix of brand communications expertise, digital strategy acumen and hands-on experience in EV-focused marketing, which is expected to further strengthen Euler Motors’ market positioning.
Pallavi has been associated with Euler Motors for over six years. She has served in multiple leadership capacities, including Assistant General Manager – Marketing from April 2022 to February 2026 and Senior Manager – Marketing from February 2020 to June 2022. During her tenure, she has overseen brand communications across B2B and B2C segments, managing both online and offline media channels. Her responsibilities have included shaping the overall communications strategy, public relations, below-the-line initiatives and digital marketing campaigns.
Prior to joining Euler Motors, Pallavi led corporate communications at Mahindra Holidays & Resorts India Limited from February 2019 to January 2020 in Mumbai. Before that, she spent over four years at Cube26, where she held the role of Associate Manager – Corporate Communications between September 2014 and December 2018 in the Greater Delhi Area. At Cube26, she had the opportunity to launch nine products, including three hardware devices and six mobile applications, and spearheaded end-to-end social media marketing initiatives for the organisation.
Across her career, Pallavi has also been associated with organisations such as Cube26, which was later acquired by Paytm, and Warner Bros. Pictures, where she contributed to marketing and communications efforts. Her work has spanned brand growth strategies, digital and influencer campaigns, large-scale product launches and integrated marketing solutions across both B2B and B2C verticals. She has also conceptualised and driven educational initiatives like EVkiPaathshala to enhance awareness and engagement in the EV ecosystem.
Academically, Pallavi holds a Postgraduate Program in Mass Communication from Indira School of Communication and a Bachelor of Arts in English from Delhi University. Over the years, she has built a track record of delivering high-impact campaigns, launching multiple products and crafting compelling brand narratives that connect with customers while contributing to business growth.
With her elevation to Associate Vice President – Marketing, Euler Motors is expected to further sharpen its brand strategy and deepen customer engagement as it continues to innovate in the commercial EV segment.
