Fairdeal.Market, which positions itself as India’s first B2B quick commerce platform, has raised $3 million in a pre-Series A funding round led by Incubate Fund Asia and Waterbridge Ventures, along with several prominent angel investors. The funding will be channelled towards strengthening the company’s technology infrastructure, expanding into new areas within the Delhi-NCR region, and onboarding additional D2C and regional “hero” brands.
The platform was co-founded by brothers Prateek and Yash Bansal with the goal of enabling micro-retailers to fully participate in the digital retail economy. Operating on a low-burn, capital-efficient model with strong unit economics, Fairdeal.Market is already on track to achieve an annual recurring revenue (ARR) of $10 million within its first year of operations.
Highlighting their vision, the co-founders said, “India’s kirana stores are no longer just adapting to the digital economy – they’re actively defining it. B2B quick commerce is unlocking a new era of leverage, where speed, data, and precision form the real moat. At Fairdeal, we combine instant delivery with intelligent demand sensing to ensure retailers get exactly what they need, exactly when they need it – no overstocking, no capital stuck on shelves. For the first time, retailers are operating with real-time supply chains, behaving like modern, asset-light businesses. And yes, with Fairdeal, they finally feel like kings-in-control, well-stocked, and ready to grow.”
Fairdeal’s operating model provides small retailers access to a cloud-based inventory of over 1,000 SKUs, along with opportunities to discover and stock emerging brands that offer higher margins. The company considers small retailers a pivotal force in India’s offline distribution network, with a goal to onboard 100,000 loyal retailers within three years. Achieving this milestone could, according to the startup, help drive ARR to $150 million.
Investor Confidence in the Model
Commenting on the investment, Rajeev Ranka, Partner at Incubate Fund Asia, said, “We are pleased to announce our partnership with Fairdeal, a company building a robust B2B quick commerce infrastructure to serve over 13 million micro-retailers across India. Their model is powered by high-velocity fulfillment, data-driven analytics, and a curated assortment of SKUs tailored to market demand. We are particularly impressed by the exceptional execution capabilities demonstrated by Prateek and Yash, who have rapidly scaled operations while achieving industry-leading margins in a short span of time.”
Adding to this, Ashish Jain, Partner at WaterBridge Ventures, noted, “Offline retail is data dark, traditionally opaque, and capital-intensive. By building cart-level transparency, Fairdeal provides insights on SKU velocity, performance of marketing campaigns, and potential whitespaces. We are seeing that this data is of immense value to MNC/National, Regional, and D2C brands in equal measure.”
With strong investor backing, proven execution, and a scalable model, Fairdeal. Market is positioning itself to redefine the B2B quick commerce landscape in India.
