ANNY, a fashion-tech startup focused on accessible luxury for Indian women, has raised ₹10 crore in a pre-Series A funding round led by Atomic Capital. The fresh capital will be used to expand product categories, enhance its proprietary technology stack, strengthen distribution, and onboard key leadership, the company announced.
Founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY offers globally inspired, high-quality fashion through a real-time, inventory-light model tailored to modern Indian women. The brand combines vertical integration and a tech-first approach to ensure fast design-to-delivery cycles and personalized customer experiences.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy,” said Japjot Singh, Founder and CEO of ANNY. “With Atomic Capital’s backing, we’re not just scaling faster — we’re scaling smarter. This investment fuels our ambition to become a ₹100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape.”
Since its launch, ANNY claims to have achieved 8X growth in just one year, driven by trend-led design, consumer insights, and operational agility. The brand now plans to enter new fashion categories as it continues its mission to redefine how Indian women discover and shop fashion-forward, smart, and effortless styles.
ANNY’s latest funding reinforces investor confidence in the intersection of technology and lifestyle retail, as digitally native brands reshape the future of fashion in India.
